In 2011, the company introduced Twitch to focus on its video game live streaming category. Justin.TV solved this problem by hiring specialists to help users set up video game streams. However, people found it hard to stream games because of the difficulty of setting up webcams, microphones and specialty software. Justin.TV evolved into a network of channels where users could stream their own online videos in various categories, including gaming, people & lifecasting, esports, music & radio, and entertainment. Speaking in an interview with TechCrunch, Kan revealed that Justin.TV, which they founded in 2007, was created to implement a reality TV show concept involving them streaming about their lives 24/7. Twitch was introduced as a spin-off of Justin.TV by Justin Kan and Emmett Shear in 2011. The History of Twitch: When Was Twitch Founded and Where Is It Headed?
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